Cris Beauty Salon

Process

This work was a little more informal and in the absence of a complete briefing, two versions of the logo were made, one more modern and one I presented that best corresponds to the company's objectives.

The brand emerged to reassert itself in the market, but also to show that they came back with something more, it also came back with an online strategy to conquer new audiences.

• The symbol is a delicate butterfly, which demonstrates the evolution of the salon, as well as the delicacy of Cris's service.
• The main colour chosen is turquoise blue, which is light and cheerful, but also conveys confidence to the customer. The secondary color chosen is pink, to highlight important elements in the design.
• For this brand, a more friendly and relaxed font was used, as well as Cristina, owner of the salon. The font used for the main typography was Adinda with Gotham being the secondary font.